Before toilet paper, Americans used just about anything, until the Scott brothers turn a mistake into an opportunity and invent the toilet paper roll.
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During WWII, a struggling automaker and Detroit's industry titan race to build a revolutionary all-purpose military vehicle, then spend decades battling to reinvent their wartime creation into America's most popular type of car: the SUV.
Harvey Firestone races to innovation against a crosstown rival as they both bet big on bringing car tires to the nation; as sworn enemies, they'll create two of the most famous brand names in America, introduce new technology and more.
Before toilet paper, Americans used just about anything, until the Scott brothers turn a mistake into an opportunity and invent the toilet paper roll.
American cars get a makeover when an engineer creates the first sports car.
To simplify tedious office tasks in the mid-20th century, one unknown company introduces the world's first photocopier; it becomes a household name, which kicks off a rivalry between two brands.
Steve Jobs starts a personal computer company in his parents' garage on his way to bringing computers mainstream; when he commissions the help of a software design company run by Bill Gates, it's the beginning of one of the biggest rivalries.
A database software engineer is inspired to create a bigger, family-friendly video store, Blockbuster; an opening appears for two software executives in California to take on the media giant with their online subscription service, Netflix.
James Gamble and Harley Procter invent a revolutionary new soap that revolutionizes America and opens up a market to entrepreneurs in the late 1800s, when Americans rarely bathed and deadly diseases were commonplace.
The evolution of America's most beloved sports of baseball, basketball and football are made possible by the innovations of sporting goods pioneers named Spalding, Wilson, and the Rawlings brothers.
Founding fathers of the biggest retail stores in the world battle to be the first to innovate, build, and revolutionize the industry; one of the top businessmen of the 20th century, Sam Walton, will construct the world's largest retail empire.
